Definition of “ Digital Marketing “
A sort of marketing known as “digital marketing” makes use of numerous digital platforms to promote products and services and interact with consumers. Websites, mobile devices, social media platforms, search engines, and other channels are among them. With the development of the internet in the 1990s, digital marketing became widely used.
Although digital marketing and traditional marketing share some similarities, it is frequently seen as novel way for companies to interact with and understand their customers. Several companies blend their traditional and online marketing efforts. Implicit bias is just one of the issues that come with digital marketing.
KEY POINT
- Digital marketing involves using various digital channels, such as websites, mobile apps, and social media platforms, to market products and services to customers. It is different from internet marketing, which is limited to websites only. Digital marketing includes a broad range of activities, such as email marketing, content marketing, online directories, and social media marketing. A major challenge for digital marketers is how to make their ads stand out in a crowded digital marketplace. In addition to this, digital marketing also faces other issues, such as implicit bias.
Types of digital marketing
- Content marketing
- Search engine marketing
- Display Advertising
- Mobile Marketing
- Social Media Marketing
- Influencer Marketing
- Video Marketing
Let’s look at the top 7 forms of digital marketing, their benefits and drawbacks, and some potential next actions you may do to get started.
Search engine marketing
SEO marketing, which is a subcategory of digital marketing, includes website and web page optimization for major search engines such as Google. As search engines have become the primary method for finding almost anything, various techniques have emerged to help businesses improve the visibility of their digital assets.
SEO involves a combination of internal and external strategies, and each major search engine has its own unique formula or “secret sauce” for ranking pages within search results. These algorithms are closely guarded trade secrets.
Display Advertising
A common form of online advertising called “display advertising” sends visitors to a landing page where they may read more about or make a purchase. It often combines text, graphics, and a URL. Ad types can vary and might include films, text changes, dynamic pictures with many frames, static images, and more (also known as rich media ads).
Frequently, display advertising takes the shape of graphic or text-based banner adverts on particular web pages and social media platforms. To stand out online and attract their target audience, effective display advertising campaigns frequently incorporate text, graphics, videos, and animated gifs. Advertisers can play around with banner content, style, shapes, and sizes to produce visually appealing display ads.
Mobile Marketing
The term “mobile marketing” describes marketing strategies that contact customers through mobile channels like SMS and MMS messaging, mobile apps, messaging apps, and mobile-friendly websites. It involves more than just sending messages; it also involves making sure that the apps work effectively and that the information is presented accurately across a variety of devices. Since most consumers always have their mobile devices with them, location-based data is also a part of mobile marketing. To improve the consumer experience, businesses must utilise mobile data in a responsible and ethical manner.
Content marketing
Content writing is the process of creating, editing, and publishing content in a digital format.
This content can come in the form of blog posts, podcast scripts, whitepapers or e-books, press releases, descriptions of certain product categories, landing sites, or social media copy. We can state that a digital content writer generates, edits, and disseminates content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media postings, infographics, whitepapers, and more.
Social Media Marketing
Social media platforms are used as a marketing tool in social media marketing (SMM), a type of internet advertising. These platforms give businesses the opportunity to engage with their customers, develop their brands, boost sales, and enhance website traffic.
Video Marketing
A type of digital marketing known as “video marketing” uses video content to inform or market a company’s products to viewers. Video can be used by brands on a variety of digital platforms and channels, including programmatic advertising, social media marketing, and their own websites.
Influencer Marketing
As a form of social media marketing, influencer marketing involves the endorsing and promoting of goods and services by people, groups, or organizations that are thought to have a lot of social influence.
This marketing strategy focuses on audiences by using influencers as brand ambassadors to connect with their followers and a larger target audience. Influencer marketing can be viewed as a type of word-of-mouth promotion, albeit it is not completely reliant on human referrals.
Influencers are people, teams, organizations, locations, or objects from a variety of backgrounds who have the power to affect the thoughts and behaviors of others.
What forms of digital marketing are most effective for your company?
The best course of action for your company would be to invest just in the web marketing tools that were developed especially for it, out of the many that are available to enterprises. Before making a decision, consider the following queries to help you decide what would be the best course of action for establishing your brand identity online.
- What is your long-term corporate goal?
- How much money overall has been set aside for digital marketing?
- Have you established a distinct brand voice?
- In five years, where do you see the digital footprint of your business?
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